Annabelle

ANNABELLE


This international clothing line specializes in creating everyday clothing that people can play in, so we created a playful ad campaign showing ANNABELLE clothes in all sorts of situations. OUR TEAM set up demonstrations in areas with heavy pedestrian traffic where passersby could try a variety of fun ‘extreme’ sports. We photographed participants (with their consent) and shared the photos on social networks, creating virality and encouraging others to come, participate and be photographed. 


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The Challenge


Launching the project with a limited budget presented significant challenges, including resource constraints that stretched timelines and impacted quality. Additionally, balancing the need for effective marketing with tight financial limitations made it difficult to gain visibility and engage the target audience. These factors, combined with the risk of scope creep, required careful planning and prioritization to ensure the project’s success despite financial hurdles.


What We Did


To overcome these challenges, OUR TEAM focused on meticulous planning and prioritization, clearly defining the project scope to prevent scope creep. We leveraged cost-effective marketing strategies, such as social media and community engagement, to boost visibility without straining the budget. Additionally, we fostered collaboration and resource-sharing within the team, which helped maintain motivation and efficiency despite limited resources.


What We Achieved


Through our strategic approach, OUR TEAM successfully launched the project on time and within budget, achieving key milestones that set a strong foundation for future growth. Our targeted marketing efforts, focused on cost-effective channels like social media and community outreach, resulted in significant visibility and engagement, exceeding our initial expectations.


Additionally, the collaboration within TEAM not only fostered motivation but also enhanced creativity and problem-solving. By pooling our resources and skills, we delivered high-quality results that resonated with our audience, demonstrating that effective teamwork and careful planning can overcome even the tightest budget constraints.

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