FRANGIPANI

The Challenge

Launching a project with professional surfers to advertise FRANGIPANI surf clothing brand presented several challenges, including aligning schedules and securing commitments from busy athletes with demanding travel itineraries. Additionally, capturing the authentic essence of the surfing lifestyle while ensuring brand messaging resonated with both surfers and the target audience proved complex. Navigating these dynamics required careful planning and effective communication to ensure a successful partnership that met everyone's expectations.

What We Did

To navigate these challenges, OUR TEAM established open lines of communication with the pro surfers, coordinating schedules well in advance to accommodate their travel plans. We also involved them in the creative process, ensuring that the marketing campaigns reflected their authentic experiences and the true spirit of surfing. By leveraging their insights and feedback. OUR TEAM crafted compelling content that resonated with both the surfers' followers and our target audience, ultimately fostering a strong partnership that benefited the brand.

What We Achieved

Through our collaboration with pro surfers, OUR TEAM achieved significant virality for our marketing campaign, garnering widespread attention on social media and boosting engagement with our brand. This increased visibility translated into a notable uptick in attendance at surf competitions, where our brand gained exposure to a passionate audience. Additionally, our sales surged as the campaign resonated with both surfers and fans, establishing a strong connection between the athletes and our clothing line that fueled ongoing interest and loyalty.