SPENDSWIFT
This new digital payment company was eager to find a new way to reach clients. We assessed their target audience and determined it to be young professionals, between 23 and 30, who simply don’t shop the way their parents did. We identified key areas where the product could be used, such as bars, shopping malls, restaurants and shops, and set up portable ‘banks’ to show how SPENDSWIFT makes monetary transactions simpler and swifter.
The Challenge
Launching this project posed several challenges, including understanding the unique shopping habits of young professionals and differentiating
SPENDSWIFT in a saturated digital payment market. Additionally, building partnerships with local businesses and ensuring the seamless integration of portable ‘banks’ required careful planning and execution to effectively promote the new payment method.
What We Did
To solve these challenges, OUR TEAM conducted comprehensive market research to gain insights into the shopping behaviors of young professionals. We identified key usage areas such as bars, shopping malls, and restaurants, where we set up portable 'banks' to demonstrate the simplicity and speed of SPENDSWIFT transactions. Additionally, OUR TEAM developed targeted marketing strategies, including social media campaigns and partnerships with local businesses, to effectively engage our audience and promote adoption of the new payment system.
What We Achieved
OUR TEAM achieved significant engagement from our target audience, with a noticeable increase in the adoption of SPENDSWIFT among young professionals. The portable 'banks' effectively showcased the ease of transactions, leading to positive feedback and word-of-mouth promotion. Our targeted marketing efforts not only enhanced brand visibility but also established valuable partnerships with local businesses, fostering a community around the SPENDSWIFT experience and positioning the brand as a preferred payment solution in the market.
18K
LIKES, TWEETS, & SHARES
5K
IMPRESSIONS
10K
NEW CUSTOMERS